CRM Assistant

Do you keep up to date with all things CRM?
Do you know your Chloe from your Balmain? 
Do you love all things luxury retail? 
If YES, we may have the role for you… 
 
Luxury department store, Harvey Nichols, is searching for an CRM Assistant to join its thriving CRM department in our Head Office in London – Knightsbridge. Our culture is based on inclusivity; we embrace diversity. Whoever you are, Harvey Nichols has a place for you.  

How we reward your hard work… 

At Harvey Nichols, we champion career development and are passionate about our people. We will do all we can to support your journey and career path with us. Alongside this you will have access to a world of amazing benefits such as. 

• Up to 40% off fashion  
• Up to 40% off hospitality
• 30% off beauty and perfumery, wine and spirits 
• Clothing allowance 

You will also have access to charity days, a season ticket/bike loan; learning and development opportunities; to our Employee Assistance Program - Retail Trust and recognition schemes and the opportunity to join one of our employee groups – Wellbeing, Diversity & Inclusion and Sustainability. These are just some of the reasons people join and stay! 

About the role… 

As CRM Assistant you will support the Group CRM Manager and wider CRM & Loyalty team with the build and deployment of targeted email and push campaigns to loyalty and non-loyalty base. Feeding back insights from all campaigns to ensure that plan is evolving based on robust analytics gathered campaign by campaign. Ensuring that customers exceptional experience with Harvey Nichols via email and push to increase brand awareness, basket size, visits to stores, hospitality and online and enable overall growth in sales. You will:

• Build and schedule email, SMS and push campaigns using Salesforce Marketing Cloud and Wunderkind, ensuring timely and accurate delivery across all CRM channels.
• Maintain the CRM campaign calendar and briefs, ensuring all activity is planned, documented and communicated effectively to stakeholders while maintaining relationships across teams including creative, copy and online trade.
• Create and manage audience segments in Salesforce Data Cloud to support targeted campaign execution.
• Conduct basic analysis of email and channel performance, tracking KPIs such as open rates, click rates and conversion rates.
• Provide administrative support for wider CRM projects as delegated by the CRM Executive and Group CRM Manager, including testing to identify opportunities for improving engagement and revenue.

A bit about you...

We are looking for individuals who embrace diversity, love a challenge, are passionate about luxury retail and are looking for something uniquely different.  

• Bachelor's degree: Marketing, Business or related (or equivalent experience).
• Basic knowledge of digital marketing, email marketing and CRM best practices.
• Experience in CRM, digital marketing or related fields (internships/placements considered) desirable.
• Experience with analytics tools such as Google Analytics desirable.
• Luxury retail experience desirable.

Is this you?

• Strong organisational and time management skills with ability to work to tight deadlines and manage multiple campaigns simultaneously.
• Excellent attention to detail and accuracy in campaign building and quality assurance.
• Strong communication and interpersonal skills with ability to build effective working relationships across multiple teams.
• Passionate about customers, digital marketing and CRM.
• Interest in fashion and luxury retail.
• Proactive, enthusiastic learner and team player.

Where do I sign? 
 
If you are already thinking of what you will wear on your first day (no we don’t have uniforms) and this role catches your eye, hit the “apply” button below to kick-start your journey with us.