Digital Marketing Executive

Digital Marketing Executive -  12 month maternity cover
 
Do you love all things fashion?
Do you have experience of digital marketing?
Do you love all things luxury retail?
If YES, we may have the role for you… 
 
We have an exciting opportunity for a Digital Marketing Executive to join our Digital Marketing Team based in our Knightsbridge Head Office for a maternity cover, on a fixed term contract basis. The role is focused on managing our performance channels, paid search, Organic Search, Paid social and Display Advertising. The ideal candidate should have strong knowledge and experience in planning, activation and reporting on large scale paid advertising campaigns. Our culture is based on inclusivity; we embrace diversity. Whoever you are, Harvey Nichols has a place for you.  

How we reward your hard work… 

At Harvey Nichols, we champion career development and are passionate about our people. We will do all we can to support your journey and career path with us. Alongside this you will have access to a world of amazing benefits such as. 

• Up to 40% off fashion  
• Up to 40% off hospitality, foodmarket and hampers 
• 30% off beauty and perfumery, wine and spirits 
• Clothing allowance 

You will also have access to charity days, a season ticket/bike loan; learning and development opportunities; to our Employee Assistance Program - Retail Trust and recognition schemes and the opportunity to join one of our employee groups – Wellbeing, Diversity & Inclusion and Sustainability. These are just some of the reasons people join and stay! 

About the role…

The main objective of the Digital Marketing Executive is to grow the performance channels, and support in the execution of the Digital Marketing Strategy in line with key KPI measures. You will help build upon Harvey Nichols online influence, increasing brand and product awareness, driving engagement, recruiting new customers and contributing to our digital growth. The Digital Marketing Executive day to day will be looking after all tasks relating to all channels. Key to the role is managing the relationships with the agencies, feeding information back & forth to continuously optimise channel performance, campaign management, execution and budget management. You will:

• Working in partnership with our media agencies to support in the execution and campaign management across all channels including Paid Search, Paid Social & Display advertising.
• Working in partnership with our SEO agency, and content team to champion technical, off site & on site SEO working with internal stakeholders to collaborate.
• Working with Senior stakeholders to create new and innovative growth strategies to grow our performance marketing channels.
•  Maintain strong working relationships with our online content and PR teams, to ensure a cohesive message across digital marketing activity.
• Ability to identify new opportunities to test, learn and maximise performance
• Build strong relationships with buying & CRM teams to identify the most suitable products to promote, aligned to relevant customer profiles.
• Regularly report on performance and ongoing optimisation across the channels
• Brief the internal creative team for required digital assets and work with content teams to maximise any opportunities to use content online.
• On-going and meticulous management of digital budgets, working with the finance & digital team to ensure these are always adhered to.
• Own the relationship with any third party tools associated with executing, tracking or analysing paid media campaigns
• Collaborate with Creative team to ensure strategies and creative are optimised for performance
• Keeping up to date with the most recent developments in Search Engine Marketing (SEM);
• Paying particular attention to any significant Google algorithmic changes;
• Researching competitors, keywords and compelling ad text;
• Managing & optimising campaigns using a combination of off-site and on-site SEO
• Providing analysis and making recommendations to improve campaign performance;
• Working with and providing weekly status updates as part of the team;
• Ensuring that conversion tracking and other KPI measurements are in place;
• Report writing and campaign success measurement;

Is this you? 

We are looking for individuals who embrace diversity, love a challenge, are passionate about luxury retail and are looking for something uniquely different.  Do you have:

• Hands-on Digital Marketing experience;
• Experienced with Google Analytics;
• Exceptional attention to detail & performance driven;
• Good written, analytical & verbal communication skills;
• Proactive team player able to work individually and as part of a team;
• Ability to summarise data concisely;
• Ability to build strong working relationships;
• Ability to work on multiple tasks and ability to meet deadlines.

Where do I sign? 
If this sounds like you, we want to hear from you! 

If you are already thinking of what you will wear on your first day (no we don’t have uniforms) and this role catches your eye, hit the “apply” button below to kick-start your journey with us.