Social Media Assistant

London  |  Head Office

Reference
VAC-5352
Role Type
Permanent
Salary Overview
Competitive Basic Salary & Excellent Benefits
Salary
Competitive Salary
Expiry Date
28/10/2022

SOCIAL MEDIA ASSISTANT

LONDON

To support the Social Media team in overseeing the delivery of the Harvey Nichols social media channels.

This role will be working across all the Social Media activity for the group ensuring that Harvey Nichols has authority in fashion, beauty and lifestyle on social media. The role will be accountable for all our social media channels, which include Facebook, Twitter, Tik Tok, Pintrest and Instagram.

The Social Media Assistant will also be expected to work within the guidelines of the Harvey Nichols social media strategy, as well as creating and uploading exciting social first content.

The long-term objective is to nurture and grow our social media channels by improving engagement and reach as well as expanding into new platforms.

 

What you will be doing

  • Working with the Social Media team to deliver our social media strategy which clearly outlines what social media channels we have (and why) as well as our approach to each of these channels in a way that is unique and differentiated in the market.
  • Support with social specific ideation for content across Instagram, Facebook and Tik Tok, for video, still and story formats.
  • Own content scheduling using Sprinklr, across Facebook, Instagram and Twitter.
  • Support the Assistant Social Media Manager and Social Media Executive with calendar planning, ensuring requests from all departments are supported, strategically placed, and posted in a timely manner.
  • Be confident filming social first content for use across Instagram reels, video and Tik Tok. Be able to react quickly to emerging trends, and implement these trend in a Harvey Nichols tone of voice.
  • Source quality user generated content and brand imagery, that reflects the Harvey Nichols tone of voice, on a weekly basis for use across social media channels.
  • Work closely with the Creative Content team and the Social Media Manager to ensure we are distributing content on our social media channels that is aligned with our brand vision and has the HN authority.
  • Work closely with the regional stores to ensure a regional presence is reflected on our social channels and that satellite account content (e.g. OXO) is of high quality and reflects our brand. 
  • Work with the wider Creative Content team to ensure social asset deadlines are met
  • Monitor KPIs for measuring the success of social media channels, analyse, review, and report on effectiveness of (new) initiatives.
  • Stay abreast of social media updates, trends, and opportunities across all key platforms.

 

A bit about your experience 

  • Bachelor Degree: Digital Marketing, PR, Journalism, Photography, Film or related (or equivalent experience).
  • Proven experience in Marketing, Digital, and Social Media with demonstrated success in the role(s) working for either a brand or an agency.
  • Excellent experience in social media community management.
  • Excellent knowledge of local social media landscape.
  • Strong experience of using social media management tools.
  • Confident creating social first video content.

 

A bit about your experience 

  • Creative, diplomatic and works well under pressure.
  • Outstanding communication and interpersonal skills and a good team player.
  • Passion for social media.
  • Strong numerical and analytical skills with an ability to turn numbers into insight.
  • Excellent command of English language and grammar, verbally and written.
  • Strong commercial awareness within a digital marketing and multichannel setting. 
  • A flexible and versatile writing style to cover corporate, editorial and social media copy.
  • Flawless attention to detail.
  • Ability to work to tight deadlines
  • In depth and up to date understanding of trends in art, music, celebrity and pop cultures and their influences 

 

All your hard work, rewarded:

Our colleagues are as important to us as our customers. When working with us you will be introduced to a huge variety of benefits including:

  • Flexible working
  • Very generous staff discount plus annual clothing allowance

 

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