Press and Marketing Manager

Liverpool  |  Retail

Reference
VAC-1022
Role Type
Permanent
Salary Overview
Attractive
Salary
Competitive Salary
Expiry Date
31/01/2022

This role forms a key part of helping to shape the future and driving Harvey Nichols vision through dedicated activity for our Liverpool store.

Working closely with the wider marketing and Liverpool store teams, this role is responsible for delivering memorable and ground-breaking integrated activity, campaigns, and PR for the Liverpool Store.

We are constantly changing and developing.  Not only our products but ensuring we are offering every member of the Harvey Nichols family every opportunity to grow their skills either in a different department or a different part of the Harvey Nichols world. 

 What you will be doing

  • Produce and maintain a dedicated press, marketing, and events calendar for the Liverpool store
  • Ensure that the Liverpool store is at the heart of activity in the region through local events, marketing, and PR activity.
  • Maintain the store pages and regional content on the Harvey Nichols website to ensure they are always accurate and current.
  • Coordinate and maintain stores social media accounts and work closely with Head Office team to ensure regional content features on groupwide channels.
  • Assist with the implementation of all store press and marketing activity - including events, launches, brand support, PR, and staff communication.
  • Managing end to end promotions for the Liverpool store across all families of business.
  • Work closely with the wider central marketing team, General Manager, and cross-functional teams to establish priorities and delivery of projects as appropriate
  • Generate creative ideas driven by the Group Marketing calendar translating global activity to the local level.
  • Support in the delivery of the annual marketing calendar in Liverpool for retail and hospitality - Assist with the implementation of all centrally developed press and marketing activity including events, press launches, and act as principal point of contact for Head Office for all fashion, beauty, food, and hospitality related matters in Leeds.
  • Link with central Marketing team to deliver key calendar and promotional events e.g., sale, discount promotions
  • Liaise with and brief the central Creative team for the design and timely delivery of assets for all Leeds specific activity
  • Monitor campaign and activity results and ROI and create reports as appropriate.
  • Management of Liverpool store marketing budget; planning and managing budgeting for specific projects.
  • Proactively drive editorial coverage in key regional publications, media, and influencer channels.
  • Support and deliver key press and customer events 

A BIT ABOUT YOU

  • Team player
  • Passionate about customers, innovation, and the driving brand within the city
  • Organised and efficient
  • Resilient, works well under pressure and can efficiently manage a busy workload
  • Accuracy and attention to detail (copy writing and checking, visual)
  • Strong creative and design judgement
  • Self-motivated and shows initiative
  • Represent the brand values both internally and externally
  • Confident and outgoing personality
  • Excellent written and verbal communication skills
  • Awareness of the Leeds area
  • Strong Networking skills
  • Experience of managing Social media content

 

ABOUT YOUR EXPERIENCE

  • Degree in Marketing or similar experience
  • Previous Marketing and events experience
  • Experience in executing successful marketing campaigns
  • Strong mathematical competency for sales/budget analysis and management
  • Strong copy writing skills and attention to detail
  • Proficient in Excel, PowerPoint, Word
  • Excellent administrative and presentation skills
  • Luxury experience desirable

About us

Since Harvey Nichols first opened in Knightsbridge in 1831, it has led the way in sourcing the most desirable and cutting-edge designer brands. The ultimate fashion experience, exclusive, niche and established labels sit alongside accessible everyday collections, offering customers the must-have edit for all their wardrobe needs – from every day to extraordinary. We are fearlessly stylish and encourage our customers and team members to be the same

All your hard work, rewarded 

Our colleagues are as important to us as our customers. When working with us you will be introduced to a huge variety of benefits including:

A unique Learning and Development programme to support your career with us
Very generous staff discount plus annual clothing allowance
Vouchers or schemes that fit your world from childcare to bike to work
Seasonal staff parties and team days
Charity day to support your good cause

Where do I sign?

If you are already thinking of what you will wear on your first day (no we don’t have uniforms) 

The process from here is simple;

Your application will be reviewed by a specialist recruiter in our HR Team
If suitable you will be called and asked a few simple questions
If expectations match we will invite you to an interview with the manager
Throughout the process you will have access to the recruiter who is on hand to answer any questions you may have

 

 

 

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