PR Manager - Fashion

Chiswick, West London   |  Head Office

Reference
VAC-3627
Role Type
Full Time
Salary Overview
Competitive Basic Salary and Excellent Benefits
Salary
Competitive Salary
Expiry Date
16/09/2019

PR MANAGER, CHISWICK, WEST LONDON

One of the world’s leading fashion stores, Harvey Nichols has a reputation for offering the best-edited selection of the most prestigious brands across fashion, beauty, food and wine. This role will be to support the Group Press Manager in promoting Womenswear and Menswear across the Harvey Nichols group, as well as providing strategic PR support to all Harvey Nichols stores.

Working closely with the Press Manager, you will ensure the annual Press Budget remains on track, but also taking responsibility for budget allocated to individual campaigns/projects for which the Press Manager: Fashion, would take responsibility for.   If you are an experienced PR Manager and want exposure to working with global mega-brands like Gucci, Burberry, Chloe and Alexander McQueen to name a few, then click 'apply' below.

What you'll be doing:   

  • Building and maintaining excellent relationships with senior members of the fashion press and representing the Harvey Nichols at key industry events
  • Devise a structured and comprehensive seasonal strategy to promote Harvey Nichols fashion offering across national and regional press 
  • Devise the departments PR & Events Calendar in line with the seasonal strategy, helping to ensure timely execution of all activity. Flagging issues and making recommendations were necessary
  • Work proactively to identify opportunities and secure positive coverage through features, new stories and product placement across all target media, increasing editorial across the fashion category for all Womenswear and Menswear
  • To increase editorial coverage as measured by our Media Monitoring agency 
  • Plan regular meetings with the Womenswear & Menswear Buying teams to identify key themes and messages, ensuring up to date knowledge on the seasonal buy
  • Ensuring all brands and PR agencies are contacted in a timely manner on a seasonal basis to secure assets for the season ahead 
  • To support the Group Press Manager with key positioning seasonal press launches. Project Managing launches including planning, production and budget management
  • To oversee the Press Co-ordinator and their responsibility for the Press Stock Loans procedure, including maintaining familiar knowledge of which media are suitable to borrow Harvey Nichols stock, and to reinforce the rules press must adhere to when selecting items from the store and manage issues when they arise, invoice magazines for damaged/lost stock and ensuring all write offs are processed in a timely manner
  • Compiling the monthly/annual Press Coverage Summary Report to be distributed to Directors, as well as any reporting for seasonal initiatives and press events
  • To manage the Senior Press Officer: Womenswear, Press Co-ordinator and Press Assistant- menswear

A bit about your experience:

  • Significant experience in a luxury fashion PR role (agency PR experience an advantage, although not a necessity)
  • Excellent knowledge of the UK Press and strong relationships within the industry at senior level
  • A degree is desirable 
  • High level of PC skills, experienced in Word; Excel; Outlook; PowerPoint and Adobe Photoshop

A bit about you:

  • You are a team-player with confident interpersonal, organisational and communication skills
  • You have fantastic awareness of the Harvey Nichols brand and strong awareness of luxury fashion in general
  • You have the ability to remain calm under pressure and to work effectively within a fast-moving environment against competing deadlines and priorities
  • You have a commercial understanding across fashion and lifestyle, including remaining well-informed and up-to-date with new media
  • You have an excellent command of English grammar and first-rate copy writing skills 

All your hard work, rewarded:

Our colleagues are as important to us as our customers. When working with us you will be introduced to a huge variety of benefits including:

  • Very generous staff discount with up to 60% off Fashion and 30% off Beauty 
  • Heavily subsidised travelcard zones 1-6 following probationary period 
  • Seasonal staff parties and team events
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