ONLINE WOMENSWEAR VISUAL MERCHANDISER - CHISWICK/ HOME BASED, WEST LONDON
The Online Womenswear Visual Merchandiser will focus on Womenswear and will work closely with the Trade, Content, Merchandising, Buying and Production teams to push key products online with a strong commercial focus for online; owns all online product, promotions and launches for the Womenswear departments. Creating and implementing unique ways to sell key products and brands via category selections, trend alerts and visual merchandising.
What you'll be doing:
Fred Hopper champion within the online product marketing team.
PIM champion; oversee categorisation and enrichment of product and responsible for sign off - ensuring all product runs smoothly though the workflow from warehouse to online, flagging concerns and suggesting remedies. Define and create new categories, managing the launch of categories across Womenswear.
Visual Merchandising; Work closely with Online Trade team and buying to commercially visually merchandise Womenswear, including upsells and cross sells, and search optimisation. Be responsible for delivering all Visual Merchandising across all sites (UK, HK and INT) and all devices (Desktop, Mobile, and Tablet) for Womenswear with guidance from Online Product Marketing Manager.
Hand picking curation; Prioritise and own the hand picking VM of the UK site for Womenswear, adhering to guidelines set out by Online Product Marketing Manager and refreshing these regularly following.
Owner of Womenswear product selection and customer journey. As well as with all trade based product email sends and graphic content (CLPs, Top Nav imagery etc.)
First point of contact with editorial/Marketing teams and external SEO agencies to define categories, links and product availability across Womenswear categories.
Coordinate editorial content from the editorial/marketing team and Online Product Marketing Manager to prep headers, CLPS, carousels and homepage graphics where appropriate. As well as making recommendations on editorial stories and product selections, ensuring product is commercially selected.
Collate and send out weekly reporting for your area, focusing on Visual Merchandising testing and conversion, Search, category performance and any UX customer journey insights.
About your experience:
Previous experience working within a fast paced e-commerce environment
Strong knowledge of Womenswear fashion industry
English Language - Advanced Skills (grammar, spelling and punctuation)
MS Office - Intermediate Level (Outlook, Word, Excel, PowerPoint)
Knowledge of Digital Customer Journey Principles and UX Design Principles
Awareness of SEO Principles, SEO Skills
Web Analytics Skills
Basic knowledge of HTML
Web Content Management System (CMS)
PIM (Product Information Management system)
A bit about you:
You are highly organised.
You will have knowledge of Social/Cultural Trends (fashion, beauty, music, food and wine etc.)
You are a team player – build relationships with other internal and external teams and functions for personal and business development.
You are proactive and able to work with stringent deadlines.
You have an excellent work ethic.
You have a strong eye for detail and organisational skills and strives for a high level of accuracy.
All your hard work, rewarded
Our colleagues are as important to us as our customers. When working with us you will be introduced to a huge variety of benefits including:
Very generous staff discount plus annual clothing allowance