Group CRM Executive - 12 Month (Maternity Cover)


Reference
VAC-6280
Role Type
Maternity
Salary Overview
Competitive salary plus benefits
Salary
Competitive Salary
Expiry Date
26/07/2024

Group CRM Executive -12 month maternity cover

Do you love all things CRM?
Do you know your Chloe from your Balmain? 
Do you love all things luxury retail? 
If YES, we may have the role for you… 
 
Luxury department store, Harvey Nichols, is searching for a new Group CRM Executive to join its thriving team in our Head Office in London – Knightsbridge. Our culture is based on inclusivity; we embrace diversity. Whoever you are, Harvey Nichols has a place for you.  

How we reward your hard work… 

At Harvey Nichols, we champion career development and are passionate about our people. We will do all we can to support your journey and career path with us. Alongside this you will have access to a world of amazing benefits such as. 

  • Up to 40% off fashion  
  • Up to 40% off hospitality, foodmarket and hampers 
  • 30% off beauty and perfumery, wine and spirits 
  • Clothing allowance 

You will also have access to charity days, a season ticket/bike loan; learning and development opportunities; to our Employee Assistance Program - Retail Trust and recognition schemes and the opportunity to join one of our Employee groups – Wellbeing, Diversity & Inclusion and Sustainability. These are just some of the reasons people join and stay! 

About the role… 

As Group CRM Executive you will support the day-to-day execution of Harvey Nichols' CRM communications strategy, ensuring an exceptional customer experience through email and push communications are delivered in a timely and effective manner. As Group CRM Executive you will:

  • Utilise insights and creative thinking to test and continually optimise customer experiences via all CRM channels.
  • Identifying new opportunities for automated CRM programmes: sourcing and integrating the required data, briefing in the creative requirements, and working together with the Group CRM Manager to get dynamic and measurable programs live.
  • Supporting the Group CRM Assistant in planning, creating and executing the BAU weekly and monthly CRM campaigns.
  • Manage complex campaign delivery through team prioritisation and resource planning
  • Develop working practices and collaborate with stakeholders to drive improvement to email and push t to increase performance and gain production and operational efficiencies.
  • Analyse and identify opportunities for increasing revenue using web analytics tools, specifically Google Analytics, to improve KPIs such as open & click rates, conversion, bounce rate & page views and provide monthly and quarterly reports on all CRM activity.
  • Work with the Group CRM Manager to deep dive into past campaigns and key trading moments to understand the CRM performance of each piece of activity and based on this, make recommendations as to how to build on the results for the next iteration
  • Assisting with wider CRM initiatives delegated by the CRM Manager

Is this you? 

We are looking for individuals who embrace diversity, love a challenge, are passionate about luxury retail and are looking for something uniquely different.  If you have a passion for fashion, excellent interpersonal and communication skills and excellent organisational and time management skills, with the ability to work to tight deadlines in a fast-paced environment we want to hear from you. Do you also have:

  • Bachelor’s degree: Marketing, Business or related (or equivalent experience).
  • Proven experience in CRM, either client side or agency.
  • Salesforce Marketing Cloud experience is essential
  • Experience of CRM channels across mobile app, web, email, and Wi-Fi.
  • Experience of planning, building and executing testing programs
  • Experience developing and executing successful CRM campaigns.
  • Deep knowledge of the technical elements of CRM.
  • Understanding of Taxi for Email (preferred).
  • A strong analytics background using Google Analytics in desired
  • Luxury and/or retail experience desired.

If this sounds like you, we want to hear from you! 

Where do I sign? 
If you are already thinking of what you will wear on your first day (no we don’t have uniforms) and this role catches your eye, hit the “apply” button below to kick-start your journey with us. 

 

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