Digital Marketing Executive - SEO

London  |  Head Office

Reference
VAC-4695
Role Type
Permanent
Salary Overview
Competitive Basic Salary and Excellent Benefits
Salary
Competitive Salary
Expiry Date
15/10/2021

DIGITAL MARKETING EXECUTIVE - SEO

The Digital Marketing Executive day to day will be looking after all tasks relating to SEO. Key to the role is managing the relationship with the agency, feeding information back & forth to continuously optimise channel performance. This position would suit a candidate who has a broader digital marketing background.      

What you'll be doing: 

  • Managing the agency relationship and keeping them updated daily;
  • Being the in-house champion of technical, off-site and on-site SEO, working with several different teams and stakeholders;
  • Keeping up to date with the most recent developments in Search Engine Marketing (SEM);
  • Paying particular attention to any significant Google algorithmic changes;
  • Researching competitors, keywords and compelling ad text;
  • Managing & optimising campaigns using a combination of off-site and on-site SEO
  • Providing analysis and making recommendations to improve campaign performance;
  • Working with and providing weekly status updates as part of the team;
  • Ensuring that conversion tracking and other KPI measurements are in place;
  • Report writing and campaign success measurement;

Key KPIs

  • SEO metrics growth – Visits/Conversion/AOV

Key relationships

  • Online merchandising and trading teams
  • Buying teams
  • CRM teams

About your experience: 

  • Hands-on Digital Marketing experience from a consumer environment
  • Experienced with Google Analytics

About you:

  • Excellent communication and presentation skills
  • Pro-active
  • Demonstrable passion for fashion
  • Dedication and commitment to achieve results
  • Persuasive and articulate

All your hard work, rewarded:

Our colleagues are as important to us as our customers. When working with us you will be introduced to a huge variety of benefits including:

Flexible working
Very generous staff discount plus annual clothing allowance

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