Digital Marketing Executive

Chiswick/ Home based, West London  |  Head Office

Reference
VAC-4335
Role Type
Permanent
Salary Overview
Competitive Basic Salary and Excellent Benefits
Salary
Competitive Salary
Expiry Date
21/05/2021

DIGITAL MARKETING EXECUTIVE - CHISWICK/ HOME BASED, WEST LONDON

The Digital Marketing Executive day to day will be looking after all tasks relating to PPC and SEO. Key to the role is managing the relationship with the agency, feeding information back & forth to continuously optimise the channels. This position would suit a candidate who has a broader digital marketing background, working across both SEO and PPC.       

What you'll be doing: 

  • Managing the agency relationship and keeping them updated daily;
  • Being the in-house champion of technical, off-site and on-site SEO, working with several different teams and stakeholders;
  • Keeping up to date with the most recent developments in Search Engine Marketing (SEM);
  • Paying particular attention to any significant Google algorithmic changes;
  • Researching competitors, keywords and compelling ad text;
  • Managing & optimising campaigns using a combination of bid and budget management
  • Providing analysis and making recommendations to improve campaign performance;
  • Working with and providing weekly status updates as part of the team;
  • Ensuring that conversion tracking and other KPI measurements are in place;
  • Report writing and campaign success measurement;
  • Ensuring that we are staying on budget, estimating monthly costs.

Key KPIs

  • PPC ROAS
  • SEO metrics growth – visits/cvr/aov

Key relationships

  • Online merchandising and trading teams
  • Buying teams
  • CRM teams

About your experience: 

  • Hands-on PPC experience;
  • Experienced with Google AdWords Search Network & Google Analytics;
  • Exceptional attention to detail & performance driven;
  • Good written, analytical & verbal communication skills;
  • Proactive team player able to work individually and as part of a team;
  • Ability to summarise data concisely;
  • Ability to build strong working relationships;
  • Ability to work on multiple tasks and ability to meet deadlines.

About you:

  • Excellent communication and presentation skills
  • Pro-active
  • Demonstrable passion for fashion
  • Dedication and commitment to achieve results
  • Persuasive and articulate

All your hard work, rewarded:

Our colleagues are as important to us as our customers. When working with us you will be introduced to a huge variety of benefits including:

Flexible working
Very generous staff discount plus annual clothing allowance

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