CRM Assistant

London  |  Head Office

Reference
VAC-5491
Role Type
Permanent
Salary Overview
Competitive Basic Salary & Excellent Benefits
Salary
Competitive Salary
Expiry Date
31/01/2023

CRM ASSISTANT - LONDON

 

What you will be doing:

  • Assist with end-to-end execution of CRM & Loyalty (Harvey Nichols REWARDS) marketing channels, to support ecommerce, stores, and hospitality sites.
  • To build, test and deploy BAU campaigns for all FoBs via Salesforce Marketing Cloud, and the ability to code and use HTML and AMPscript.
  • To manage the BAU campaigns briefs through the briefing process
  • To manage the CRM campaign marketing calendar
  • Attend weekly briefing meetings with Trade, Editorial, Marketing.
  • Ensure campaigns are signed off by applicable stakeholders.
  • Provide weekly and post campaign performance reports i.e. SALE, REWARDS GWP etc….
  • To support the Group CRM Executive in defining customer segments for campaigns.
  • Ability understand and create automated customer journeys and lifecycle campaigns in Salesforce Marketing Cloud
  • Monitor and report on competitor activity.
  • Build relationships with multiple teams to ensure email & app activities are optimised and efficient.
  • Monitor automated ‘customer journey’ campaigns and work with the Group especially CRM & Loyalty to improve performance and seek new opportunities.
  • Feeding back insights from all campaigns to ensure that plan is evolving based on robust analytics gathered campaign by campaign.
  • Ensuring that customers exceptional experience with Harvey Nichols via email and push to increase brand awareness, basket size, visits to stores, hospitality and online and enable overall growth in sales.

 

A bit about your experience:

  • Relevant experience within Marketing or Business
  • Proven experience in CRM, either client side or agency.
  • Experience of CRM channels across mobile app, web, email, and push.
  • Experience with Google Analytics & Salesforce Marketing Cloud & Trailhead learning.
  • Experience of planning, building, and executing testing programs.
  • Experience developing and executing successful CRM campaigns.
  • Deep knowledge of the technical elements of CRM.
  • Luxury experience desirable.

 

 

 

A bit about you:

  • Excellent interpersonal and communication skills, proven ability to effectively manage key internal and external working relationships.
  • Excellent organisational and time management skills, with the ability to work to tight deadlines in a fast-paced environment.
  • Strong attention to detail.
  • To be passionate about customers and CRM.
  • Experience using Salesforce Marketing Cloud (preferred).
  • Experience with Taxi for Email (preferred).
  • Proactive, self-starter and a team player.
  • HTML or AM Script experience.
  • Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline.
  • A passion for fashion.

 

 

All your hard work, rewarded:

Our colleagues are as important to us as our customers. When working with us you will be introduced to a huge variety of benefits including:

  • Flexible working
  • Very generous staff discount plus annual clothing allowance

 

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