Assist with end-to-end execution of CRM & Loyalty (Harvey Nichols REWARDS) marketing channels, to support ecommerce, stores, and hospitality sites.
To build, test and deploy BAU campaigns for all FoBs via Salesforce Marketing Cloud, and the ability to code and use HTML and AMPscript.
To manage the BAU campaigns briefs through the briefing process
To manage the CRM campaign marketing calendar
Attend weekly briefing meetings with Trade, Editorial, Marketing.
Ensure campaigns are signed off by applicable stakeholders.
Provide weekly and post campaign performance reports i.e. SALE, REWARDS GWP etc….
To support the Group CRM Executive in defining customer segments for campaigns.
Ability understand and create automated customer journeys and lifecycle campaigns in Salesforce Marketing Cloud
Monitor and report on competitor activity.
Build relationships with multiple teams to ensure email & app activities are optimised and efficient.
Monitor automated ‘customer journey’ campaigns and work with the Group especially CRM & Loyalty to improve performance and seek new opportunities.
Feeding back insights from all campaigns to ensure that plan is evolving based on robust analytics gathered campaign by campaign.
Ensuring that customers exceptional experience with Harvey Nichols via email and push to increase brand awareness, basket size, visits to stores, hospitality and online and enable overall growth in sales.
A bit about your experience:
Relevant experience within Marketing or Business
Proven experience in CRM, either client side or agency.
Experience of CRM channels across mobile app, web, email, and push.
Experience with Google Analytics & Salesforce Marketing Cloud & Trailhead learning.
Experience of planning, building, and executing testing programs.
Experience developing and executing successful CRM campaigns.
Deep knowledge of the technical elements of CRM.
Luxury experience desirable.
A bit about you:
Excellent interpersonal and communication skills, proven ability to effectively manage key internal and external working relationships.
Excellent organisational and time management skills, with the ability to work to tight deadlines in a fast-paced environment.
Strong attention to detail.
To be passionate about customers and CRM.
Experience using Salesforce Marketing Cloud (preferred).
Experience with Taxi for Email (preferred).
Proactive, self-starter and a team player.
HTML or AM Script experience.
Demonstrated ability to work autonomously and manage a wide variety of projects simultaneously and under deadline.
A passion for fashion.
All your hard work, rewarded:
Our colleagues are as important to us as our customers. When working with us you will be introduced to a huge variety of benefits including:
Very generous staff discount plus annual clothing allowance