With a rolodex of PR contacts and a mind spinning with story leads, initiate forward thinking content and produce credible editorial copy reflecting our values and tone of voice across multichannel communications. Responsible for seasonal storytelling and developing editorial projects from conception to execution, you will work with the Creative Content team on positioning the Harvey Nichols brand identity across all written media.
What you will be doing:
Produce editorial features throughout the season that support commercial objectives, are imaginative and inspired, reflect current events, cultural shifts and emerging trends.
Research and write editorial storytelling copy for all features including trend reports, the Stories pages and brand profiles.
Develop copy and captions such as subject lines, sells, and CTAs for emails, marketing activations and social media channels, working closely with the rest of the Creative Content team to ensure consistency.
Self-generate stories and liaise with collaborators to secure exclusive quotes and contributions that give Harvey Nichols content credibility and editorial edge among competitors.
Support editorial and marketing pitches to senior teams within the business, bringing in-depth knowledge of your subject area to the team.
Working with the sub-editor, monitor the editorial copy and tone of voice across multichannel content to ensure accuracy and consistency is maintained and free of grammatical and spelling errors.
Meet stringent deadlines while having the ability to be dynamic and adapt quickly to changing priorities and business needs.
Create engaging and enticing headlines, homepage copy, and subject lines for email marketing campaigns.
Maintain the Harvey Nichols tone of voice guidelines, and update when necessary.
Contribute ideas and copy for special projects, social media, marketing campaigns, internal presentations etc.
Influence the development of Harvey Nichols Wordpress CMS functionality, ensuring copy produced is best practice and keeping abreast of SEO changes.
A bit about your experience:
Demonstrable experience as an established features writer in a creative field
Should know their Balenciaga from their Balmain
Excellent command of English language and first rate grammar skills
Journalism or copywriting background
Ability to write longer length features, as well as news stories and engaging marketing copy
A creative, flexible and versatile writing style
Meticulous attention to detail and well-honed sub-editing skills
Experienced in writing best practice copy for SEO
CMS content management competency
Proficient in Microsoft Office Suite
A bit about you:
Energised by group work and values the dynamic of a team-driven department
Positive and proactive
At ease working with Creative and Marketing teams, as well as commercial departments such as Buying and Retail
A strong understanding of current trends in art, music, celebrity and pop cultures and their influences on fashion and customers
A proven ability to work according to deadlines and have a keen eye for detail
Ability to work independently
All your hard work, rewarded:
Our colleagues are as important to us as our customers. When working with us you will be introduced to a huge variety of benefits including:
Very generous staff discount plus annual clothing allowance